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lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

對(duì)于正處在朝陽(yáng)發(fā)展的體育產(chǎn)業(yè)來(lái)說(shuō)，打擊程度之深，打擊面之廣，幾乎是全方位的。lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

另一方面，疫情的爆發(fā)使公眾對(duì)于健康的重要性有了更清楚的認(rèn)識(shí)。lBG深圳市休閑船艇協(xié)會(huì)

On the other hand, the outbreak of the COVID-19 has made the public more aware of the importance of health.lBG深圳市休閑船艇協(xié)會(huì)

新型冠狀病毒作為病毒的一種，就目前的醫(yī)療水平而言，還沒(méi)有特效藥，目前的多數(shù)藥物只能起到“抑制”病毒的繁殖。新聞里看到治愈出院的很多都是年輕人，說(shuō)明對(duì)抗病毒和細(xì)菌這樣的微生物疾病，我們身體的免疫系統(tǒng)是最堅(jiān)固的防線和最好的醫(yī)生。lBG深圳市休閑船艇協(xié)會(huì)

As a virus, the COVID-19 has no specific drug under the current level of medical treatment, most of the current drugs can only "inhibit" the proliferation of the virus. Many of the people in the news who are cured and discharged are young people, showing that our body's immune system is the strongest defense and the best doctor against microbial diseases like viruses and bacteria.lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

1lBG深圳市休閑船艇協(xié)會(huì)

國(guó)家層面更重視群眾健康lBG深圳市休閑船艇協(xié)會(huì)

加大體育產(chǎn)業(yè)扶植力度lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

早在2016年10月，中共中央、國(guó)務(wù)院印發(fā)《健康中國(guó)“2030”規(guī)劃綱要》，提出“普及健康生活、優(yōu)化健康服務(wù)、完善健康保障、建設(shè)健康環(huán)境、發(fā)展健康產(chǎn)業(yè)”五方面的戰(zhàn)略任務(wù)。突如其來(lái)的病毒，更是體現(xiàn)提高全民健康素質(zhì)的重要性。lBG深圳市休閑船艇協(xié)會(huì)

As early as October 2016, The Central Committee of the Communist Party of China and the State Council issued the outline of healthy China 2030 plan, which set out five strategic tasks of "popularizing healthy life, optimizing health services, improving health security, building a healthy environment and developing healthy industries". Being suddenly hurt by the COVID-19, reflects the importance of improving the health quality of the people.lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

面對(duì)此次疫情，國(guó)家體育總局主要在以下幾個(gè)方面采取措施，可見(jiàn)一斑：lBG深圳市休閑船艇協(xié)會(huì)

一、 積極開(kāi)展國(guó)家體育消費(fèi)城市試點(diǎn)工作。加快推動(dòng)研制賽事活動(dòng)的安保、自然資源開(kāi)放等配套政策，推動(dòng)協(xié)會(huì)實(shí)體化改革，釋放更多體育資源。lBG深圳市休閑船艇協(xié)會(huì)

二、 鼓勵(lì)各地創(chuàng)新支持政策，包括加大政府采購(gòu)力度，利用體育產(chǎn)業(yè)引導(dǎo)資金，安排專(zhuān)項(xiàng)幫扶資金等，比如上海近期出臺(tái)了12項(xiàng)支持舉措，包括賽事補(bǔ)貼、減免場(chǎng)館租金等，非常“硬核”。lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

根據(jù)《全民健身計(jì)劃(2016-2020年)》，到2020年，參加體育鍛煉的人數(shù)將明顯增加，每周參加1次及以上體育鍛煉的人數(shù)達(dá)到7億，經(jīng)常參加體育鍛煉的人數(shù)達(dá)到4.35億，體育消費(fèi)總規(guī)模將達(dá)到1.5萬(wàn)億元。在政策的支撐下，即便受疫情影響，短期發(fā)展受挫，也不會(huì)改變其昂首向前的良好態(tài)勢(shì)。lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

2lBG深圳市休閑船艇協(xié)會(huì)

個(gè)人層面更注重自身健康lBG深圳市休閑船艇協(xié)會(huì)

全民健身奠定群眾基礎(chǔ)lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)

突如其來(lái)的疫情讓人們認(rèn)識(shí)到了珍愛(ài)健康，積極運(yùn)動(dòng)的重要性。lBG深圳市休閑船艇協(xié)會(huì)

The sudden outbreak made people realize the importance of health and being active.lBG深圳市休閑船艇協(xié)會(huì)

彭維勇在發(fā)布會(huì)上也提到，此次疫情確實(shí)帶來(lái)了機(jī)遇，催生了體育產(chǎn)業(yè)的一大熱點(diǎn)，就是線上與線下的融合，這一趨勢(shì)在體育培訓(xùn)、健身休閑、場(chǎng)館服務(wù)等業(yè)態(tài)中尤為明顯，線上培訓(xùn)、直播健身等新模式快速發(fā)展。這些新業(yè)態(tài)、新模式、新消費(fèi)的不斷增長(zhǎng)對(duì)體育產(chǎn)業(yè)的發(fā)展一定會(huì)有更大促進(jìn)作用。lBG深圳市休閑船艇協(xié)會(huì)

Peng Weiyong also said that, the outbreak does bring opportunities, has given rise to a major focus in the sports industry—the integration of online and offline, this trend in sports training, fitness, leisure venues service is especially obvious, new modes such as online training and live fitness are developing rapidly.lBG深圳市休閑船艇協(xié)會(huì)

以17年前的“非典”為例，那場(chǎng)血雨腥風(fēng)的疫情，不但改變了人們的生活方式和生活習(xí)慣，更讓大眾的體育訴求和健身熱情空前高漲開(kāi)來(lái)。非典過(guò)后人們發(fā)現(xiàn)體育場(chǎng)館一下子增多了起來(lái)、體育器械在自家的小區(qū)里就能見(jiàn)到、去健身房有教練指導(dǎo)的計(jì)劃性訓(xùn)練開(kāi)始成為時(shí)尚。lBG深圳市休閑船艇協(xié)會(huì)

17 years ago "SARS", for example, not only changed people's life style and living habits, let the public sports appeal and fitness enthusiasm unprecedented upsurge. After “SARS” people found that sports venues suddenly increased, sports equipment can be seen in their own community, go to the gym with a coach to plan training began to become fashionable.lBG深圳市休閑船艇協(xié)會(huì)

可以看出，疫情反向提高了全民健身意識(shí)，也促進(jìn)大眾體育運(yùn)動(dòng)價(jià)值觀念的轉(zhuǎn)變。人們參與體育運(yùn)動(dòng)的熱情日漸高漲，也更能接受“花錢(qián)買(mǎi)健康”的體育消費(fèi)觀念，余暇時(shí)間的活動(dòng)轉(zhuǎn)向“休閑鍛煉型”和“體質(zhì)投資型”發(fā)展。lBG深圳市休閑船艇協(xié)會(huì)

It can be seen that the epidemic has reversely raised the national fitness awareness and promoted the change of the value concept of mass sports. People's enthusiasm to participate in sports is rising day by day, and they are more able to accept the sports consumption concept of "spending money to buy health". In their spare time, they developing "leisure exercise" and "physical investment".lBG深圳市休閑船艇協(xié)會(huì)

城市讓生活更美好，運(yùn)動(dòng)讓城市更有活力。疫情對(duì)于體育產(chǎn)業(yè)發(fā)展有很大的挑戰(zhàn)，同時(shí)也有很多新的發(fā)展機(jī)遇。航伽相信中國(guó)，相信人民終將戰(zhàn)勝挑戰(zhàn)！疫情防控的勝利曙光就在眼前，體育產(chǎn)業(yè)迎春復(fù)蘇的腳步也越來(lái)越近，航伽時(shí)刻準(zhǔn)備著，為全民健康事業(yè)添磚加瓦，讓我們共盼體育產(chǎn)業(yè)新的春天的到來(lái)！lBG深圳市休閑船艇協(xié)會(huì)

Cities make life better and sports make cities more dynamic. The epidemic poses great challenges to the development of the sports industry, and also presents many new development opportunities. Hangjia believes in China and the chinses people will overcome the challenge! Hangjia is always ready to contribute to the national health. Let's look forward to the arrival of the new spring of sports industry!lBG深圳市休閑船艇協(xié)會(huì)

lBG深圳市休閑船艇協(xié)會(huì)